Team Player.

Impactful brand marketing, content and communications strategist,

uncovering unique opportunities to drive revenue and growth.

I’m a results-oriented professional based in Toronto, Canada, with a diverse skill set spanning client relations, interdisciplinary collaboration, team building, financial management, and data-driven brand marketing. With extensive experience as Vice President of Content and Communications at True North Sports and Entertainment (Winnipeg Jets) and Vice President of Content & Global Media Distribution at the Canadian Football League (CFL), I've led high-stakes negotiations, developed authentic brand strategies, and supported partnerships with major corporations like Bell Media and PepsiCo. My tenure at Corus Entertainment as Director of Original Programming further honed my expertise in creative leadership and client engagement. Armed with technical proficiency in various SaaS platforms, I bring a unique blend of analytical insights and creative passion to every endeavor. My dedication to fostering diversity, equity, and inclusion is evident through my leadership in initiatives such as the CFL's diversity & inclusion policy group. As an executive leadership team member at the Canadian Academy of Recording Arts and Sciences & JUNO Awards, I demonstrated strategic acumen in overseeing business operations and driving organizational growth. Beyond my professional endeavors, I am passionate about child and youth mental health, sports, technology, and content.


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